Sunday, October 14, 2007

Why Foundation...Let Me Count the Reasons

Foundation is the key to your make-up regime. Without it, you won’t have a truly finished look. With a quality product, you won’t irritate or block your pores. Just remember to wash your face nightly with a good skin care cleanser, not soap. (Soap dries your skin and clogs pores.)

Here are the top 5 benefits of wearing foundation regularly:

1. It smooths and evens out your skin tone. No more blotchiness!

2. It brings more attention to your eyes.

3. It allows color cosmetics to blend well for a natural look.

4. It offers a protective barrier against the elements. Women who wear foundation regularly maintain younger looking skin longer. Face Options, Foundation provides an SPF of 26.

5. It gives a finished and more credible look. Whether for business or your personal life, you’ll look and feel better wearing foundation.

Click on the pictures below to see the dramatic difference foundation can make. Notice how the focus changes from the redness in the skin or circles under the eyes to the eyes.

Corey has a lot of red in her skin. She wears the Face Options color Resume for her foundation. The higher the SPF the better the coverage. Resume smoothes out Corey's color and she loves it.

Tonia has great skin...however the darkness around her eyes distract from her overall look. Notice how the foundation smoothes out her coloring giving her a brighter more credible look. Tonia wears Fortune foundation and now sells Face Options to her clients in her skin care business.


My favorite type of foundation is Mineral Powder - loose vs compact - because they are the closest to natural that you can find in a make-up. It provides medium to full coverage and is an excellent alternative to daytime make-up.

Mineral powders function as a foundation, concealer, powder and sunblock in one step. The products manufactured with no synthetic chemicals are virtually irritation free and furnish protection from UV rays and the environment.

Check the ingredient label as you should only have Zinc Oxide and Titanium Dioxide as your sun protection, iron oxides for color, mica for shimmer and a couple of other ingredients to help smooth out the texture of the product.

More than 6 - 7 ingredients means the manufacturer has added fillers to make the product less expensive and this translates to less coverage and not as natural of a look on the skin.

As a general rule - the higher the SPF the better the coverage.


Take the Face Options Color Quiz

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